SEO Basics for Beginners – The Complete SEO Guide
What is SEO?
Search Engine Optimization is the process of getting more organic traffic to a website through search engines by implementing certain search optimization techniques. So this SEO basics for beginners article will help you understand the basic concepts and importance of SEO
Some Surprising SEO Facts:
- Two major important activities are search and email
- 70 to 80 percent of users ignore paid advertisements
- 93 percent of traffic to a website comes from search engines
- 21 percent of search users click more than one search result
- Search engines drive 3 times more traffic to a website than social media platforms
- 60 percent of search clicks go to top 3 websites that are ranked on search engines
- More than 50 percent of search queries are four words or longer
- SEO leads have a conversion rate of more than 14 percent and outbound leads have a conversion rate of 1.7 percent
- 75 percent of users never go beyond the first page of the search engine.
In order to implement search engine optimization, we need to understand the basics of search algorithms that many search engines like Google, Bing, Yahoo and etc
Some Surprising Facts about Google:
- More than 63 percent of internet users search on Google
- More than 94 percent of mobiles and tablets search traffic comes from Google
- Google changes its algorithms more 500 to 600 times roughly every year
- Usually, On Google Search engine 18 percent of organic traffic goes to the first search result, 10 percent of traffic goes to the second search result and 7 percent goes to third
Search Engine optimization is divided into two parts they are:
- On Page SEO
- Off Page SEO
On-Page SEO: It is an optimization technique in which we optimize things within the website directly to rank in search engines.
On Page SEO techniques include :
Title Optimization: Page titles are one of the most important factors that are part of SEO, you need to have a unique title for your page and keyword should be included in the title.
Header Tags: Using keywords in header tags is useful in order to rank your content in search engines for the keywords you are targeting.
Meta Title and Description: Length of Meta title should be 50 to 60 characters and meta description should be between 150 to 250 characters targeted keywords should be used naturally both in meta title and meta description.
Keyword Density: Density of the keyword you are targeting should be between 2 percent to 4 percent in the content. This is one of the most important factors of On Page SEO techniques one should improve organic search results.
Image Optimization: Search engines cannot read titles of the images they just read alt text of the images and the keyword you are targeting should be in the alt text of the images you insert in your article and image size should be properly optimized such that it does not affect page loading speed.
User Experience: Search engines give more value to user experience and your website should be user-friendly, content should be engaging, and you should take proper care such that no broken links are found in your website.
Internal and External Links: Links of relevant information that are existing in within your website and or other websites should be used such that user gets proper information for which he/ she is searching for.
These are all main factors of On page SEO that should be implemented in ranking your website for targeted keywords.
Off Page SEO: It is an SEO technique in which one will perform activities outside the website to increase organic search results of a website. Off-page SEO is not just link building there are other factors like social media sharing and bookmarking which are part of Off-Page SEO technique.
In link building usually there are two types of links :
- Do Follow Link
- No Follow Link
Do Follow Link: Do follow links are crawled by search engines. when you get a do follow the link from an authoritative site to your website Google considers it as a vote to your website from another site.
No Follow Link: No follow links are not crawled by search engines. But they are important to increase exposure to your website on the internet. Usually, links on social media platforms are no-follow links.
Some of the link building strategies are listed below
- Directory Submissions
- Social Bookmarking
- Web 2.0
- Forum Commenting
- Social Profile building
- Press Release Submissions
- Q/A submissions
- Video Submissions
- Image Submissions
- PDF and PPT Submissions
- Press Releases
- Guest Posting
- Article Submissions
- Blog Commenting
- Infographics & etc.
All these above listed are the techniques to get backlinks to your website. But you should create quality backlinks. While getting backlinks from other sites you need to check the domain and page authority of websites. Because it does not matter how many backlinks you are able to get what all matters is how many quality backlinks you able to get.
There are usually three different types of SEO practices they are:
- White Hat SEO
- Black Hat SEO
- Grey Hat SEO
White Hat SEO: It is an SEO practice in which we try to rank our website using quality content and quality link building strategies and etc. However, it takes much time to bring organic traffic to your website using white hat SEO practices. It usually takes 3 to 6 months to rank a keyword using white hat SEO practice method.
Black Hat SEO: It is an SEO practice technique which can bring the results quickly and rank your website in search engines. Black Hat SEO experts use illegal techniques such as Keyword stuffing, cloaking, doorway pages, page swapping, adding invisible text and etc. Black Hat SEO is used to rank a website quickly, however, the websites using Black Hat SEO techniques will be penalized by search engines if they found any black hat techniques used in ranking your website.
Grey Hat SEO: It is an SEO practice where both black and white hat SEO techniques are used such that search engines cannot trace black hat optimization techniques. Many people prefer grey hat SEO because using grey hat SEO practice you can rank your website quickly when compared to white hat techniques.
This article on SEO basics for beginners will help you understand the basics of SEO in a very easy manner