All about Redirects and Link Building Strategies in 2020
What is Redirect?
A website changes its structure, deletes its pages and it often moves from one domain to another. A redirect is the process of forwarding one URL to a different URL and it is the way to send both users and search engines to the different URL from the one they are originally requested.
It is difficult to handle the redirect and to put it in correct order as it may result in losing rankings and it helps the search engine to understand the changes the users has done to it.
There are 100 different status codes which start with number 3 such as (3XX). Very few codes are implemented.
What is meant by 301 redirect?
The 301 status code means that a page has permanently moved to a new location. If you want to change the URL of a page, then 301 redirect will help you and it is the best recommended way to ensure that users and search engines are directed to the correct page.
In HTTP 301 redirect means that the resource is temporarily relocated and the client should use the original resource URL for future requests.
The user has to be very careful before implementing 301 redirect. If you change your mind in the future and choose to remove the 301 redirect than your old URL will not rank any longer.
What is meant by 307 redirect?
In 307 redirect, the Page Rank is not passed from the original resource to the new one as it is done in the 301 redirect. It is essentially impossible to determine whether the search engine has identified a page as compatible or not, it is highly advised that one should use the 302 redirect for content as it has been temporarily moved.
What is meant by 302 redirect?
302 means the resource was found on another URL in the HTTP 1.1 version, but it was temporarily moved in HTTP 1.0. It was the only resource for what the client is looking for. In 302 status code, it is not necessary that the client should follow a redirect and it is not an error if the client stays there and make it a destination.
Meta Refresh
Meta Refresh redirects are executed on the page level rather than the server level. This technique is slower and it is not recommended as the SEO technique. Due to its poor usability and the loss of link equity passed, these are not recommended as an SEO tactic.
Link Building
Link Building gives an opportunity to the user who want to increase the number of users to its website. It takes your content to the top ranking from the rest of the websites.
We all know that content is a king and to make it a permanent king, there should be an empire. In simple words, we can say that through Link Building you can easily create a permanent space for your content in search engine.
Now let us explain you that What is a Link? And what role does it play in your online business.
What is a Link?
Links are known as backlinks or external links which are known as HTML hyperlinks that points from one website to another. With the help of links the user can establish their online reputation and they act like a real-life heroes for the users.
Links work like connections and it establishes the relationship between different web pages as it connects one web page with the other web page. Anything which leads you to another destination with your click is defined as a link. It can be in a form of text, image and videos.
According to Google, the Links and the quality content are the two gems of the SEO and when they both are combined together they reach your content to the next level. As the reach of the content increases, the users of your website increases and it brings profits to the pocket of the user. There are 5 types of Links that matter a lot for SEO. Just read about all the links and be ready to rule the Digital world.
5 types of Links are as follows-
- Internal Links
- External Links
- Natural Links
- Manually Obtained Links
- Self-Created Links
Internal Links
These links are seen on the web page that navigates the user to another web page of the SAME domain. These links engage your users and help them to stay on your page for the long time. The authority of the website increases and it contributes in ranking.
External Links
These links are known as outbound links that bring the user to another domain while surfing a particular website. It provides the further explanations to the viewers which are done by other website owners.
Natural Links
This is the link which the user receives from another website owner and that too without the permission of the user. It means that the quality of your content is too good that other users are themselves coming to your website.
Manually Obtained Links
These links require an effort and it consumes too much of your time and energy. You have to contact other users or bloggers and have to take permission from them.
Self-Created Links
These links are created by the website owner in order to fool the search engine. Now we are clear with the two options such as Good backlinks or Bad backlinks. The Good backlinks are the links which are created by the other people and the Bad backlinks are the links which are created by the owners themselves.
Relationship between Links and Redirect
In the above article Redirect and Links are clearly defined. Now it depends on the user as he has to make the selection between the two choices. The both strategies and types are defined clearly so that the user may apply it on its content and can drag the maximum benefits from it.
No matter the business is small or big it can be applicable on both the types. With the help of Links and Redirect user can refine its strategies and can get the best possible results.